On the Polish market there are many companies offering prams and pushchairs which look similar. What makes them different is the specific technical details such as weight, dimensions when folded and open, type of material used for the seat, types of brakes for the wheels, range of accessories, price.
Therefore, the webpage for the product had to not only encourage to get to know the product but also to provide detailed information about it. We decided to recommend a solution so far known from landing pages, where the story of the product is gradually built.
Combining the models of product pages from e-commerce and www pages allowed us to present the full story of the product.